What Millennials Look For In A Real Estate Agent

Some people believe that millennials are not buying homes.

They’re wrong.

While it’s true they’ve been a little slow to get into the real estate market, millennials are looking to buy a place.


They’re just a little picky and want good guidance in the form of an excellent real estate agent.

Here are 7 things millennials look for in a good real estate agent.

Someone who is available 24/7

It all boils down to instant gratification. Whether it’s 11:00 p.m. or 6:00 a.m., they want you to be available to answer any questions they may have. In 2018, the lines between personal and work time are heavily blurred.

Strong social media skills

This shouldn’t come as a huge surprise. Millennials talk with friends, do business, shop and so much more on social media. They’re on it throughout the whole day and find almost all their information on it, including for real estate. In particular, Instagram has become a huge part of marketing strategies for realtors and helps them secure online leads.

It’s also more acceptable now to message people through social media and skip the boring emails that we all dread.

A good website

Millennials want information fast and want to access it at any time they’d like. Having a great website is absolutely crucial and gives one centralized location for interested clients to find out about your services. A mobile-friendly website will go a long way, because in today’s day-and-age, millennials can do so much through their mobile device.

Someone they can socialize with

You can’t be boring

Asides from doing business with a real estate agent, millennials want to be able to socialize with them. They want an agent that is friendly, confident and knows what they’re talking about. Recommendations from friends and family also go a long way for millennials when choosing an agent to work with.

A realtor with educational information

Millennial buyers are looking for homes online and like to do their research even before they reach out to a real estate agent. If you can provide them excellent reports, market insight and thought-provoking articles, you’ve put yourself in a good spot to do business with them at some point.

Holding educational sessions and online workshops are another way to connect with millennial buyers.

A realtor with great testimonials

Getting testimonials will go a long way to making millennials feel comfortable with choosing you. They want to know what others have said about working with you and what their experience was like. In addition, you should create strong social media posts that show your best work and has your audience giving you positive feedback.

Someone who keeps up with VR technology

Virtual reality tours allows people to see a property in a completely different way that can give them a new perspective. For people who are distant and can’t see a a house in person, this technology is invaluable.

No comments

Post Your Comment:

The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.